Business Initiators: Marketing & Logistics in the E-commerce World

In the current 4.0 technology era, the E-Commerce (Electronic Commerce) platform is rapidly changing the shopping habits of customers. In order to have that outstanding development, in addition to the improvements of technology, it also requires support from two important functions, Logistics and Marketing. In fact, Logistics is considered the ""backbone"" for an E-Commerce company to operate with high efficiency. Besides, the characteristic of E-Commerce is that sellers and buyers do not conduct direct transactions. Therefore, an effective logistics system is the decisive factor to gain trust from customers. On the other hand, Marketing is considered the ""face"" of E-Commerce. In this digital age, sellers have difficulty understanding the buyers needs due to the lack of direct interaction with them. To solve this problem, businesses have integrated Marketing into E-Commerce to easily reach customers, thereby creating a new business trend in this field. With the mission to help RMIT students grasp nature as well as awaken business acumen, 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗼𝗿𝘀 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 was born with the aim of bringing knowledge and benefits to students in the future working environment

Speaker

Ms. Ngoc Nguyen

PMO, Business Transformation, Shopee Express

Ms. Hy Nhat Tran

Marketing Manager, Amazon Global Selling

Agenda

• What should students, as the future E-Commerce practitioners do to prepare for this innovation?
• What factors should an E-Commerce business consider to succeed and stand firmly in the market with many competitors, especially in terms of Logistics and Marketing?

Partner - Sponsor