[RMIT Business Club x Buzzmetrics] Marketing Dicussion - Consumer Insight: Social Listening

In the context of the explosive Industrial Revolution 4.0, catching up with the times and understanding customers has become indispensableble thing that Marketers must grasp to ""touch"" target customers. Therefore, countless digital tools were born to assist Marketers in exploiting insights in the most effective way. The Social Listening method is likened to an ""effective left hand"" to help marketers understand the wishes and aspirations of customers in the digital age. This is a way for Marketers to learn and listen to customer stories that are hotly discussed on social networks, and observe consumers' attitudes about communication strategies in the market. From there, collect, useful information and under the in-depth analysis of marketers can give valuable insights for the brand. It can be said that Social Listening acts like a Radio 4.0, detecting, catching waves and connecting with customers.

Key Takeaways

• Discussion with our guest speakers and receive feedback.
• Examine and select important data and turn them into valuable insight.
• Apply insights into solving real cases.
• Besides, team winner will have a chance to receive a voucher up 1 million VND and a certification from Buzzmetrics.

Speaker

Ms. Truong Nhat Khanh

Client Partnership Supervisor, Ex Research Supervisor, Buzzmetrics

Agenda

• What is Insight? The Role of Insight?
• Insight Searching Models
• Type of Insight & The Role of Social Listening
• Q&A Session
• Practice Session
• About Buzzmetrics
• Wrap Up & Lucky Draw

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